Dear Journalist,

On behalf of Tecnofrutos Produções, we are pleased to announce the VOD release of the documentary POPPING UP, available now exclusively on Amazon Prime Video in the United States, United Kingdom, Japan and Germany.

Brazilian director and art collector Beth Ferreira produced this documentary reflecting on Lowbrow Art, Pop Surrealism, Street Art and Designer Toys. 

Documentary reflects on Lowbrow Art and Designer Toys 

Now available to buy or rent on Prime Video and Vimeo 

“Popping Up!” is a film essay on lowbrow art and how it affects the way we perceive art today 

We have a limited amount of screeners – please email us
 Emma Truppia – press@popppingup.tv 

Some call it lowbrow. Others call it pop. The truth is today’s art is definitely burying prejudices, simultaneously getting closer to the common man. Art has never been so open. 

“Popping Up!” was filmed in New York, Los Angeles, San Francisco and Miami featuring interviews and works from artists like Ron English, Kenny Scharf, Tara McPherson and Frank Kozik, among others, as well as gallery owners Jonathan LeVine and Matt Kennedy (La Luz de Jesus). 

The lines that divide conceptual and pop are becoming blurred. “Popping Up!” paints an insightful picture of the most popular art movements of the moment, proving that today’s art is integrated into everyday life and can be experienced in many types of spaces outside of museums and galleries. 

Filmed in New York, Los Angeles, San Francisco and Miami, “Popping Up” showcases interviews and works from Ron English, Kenny Scharf, Tara McPherson and Frank Kozik, among others, as well as gallery owners Jonathan LeVine and Matt Kennedy (La Luz de Jesus). 

The film portrays lowbrow, pop art and designer toy artists that are building an alternative path in art and pop culture. This diverse universe that comprises lowbrow, pop surrealism and street art is rebuilding concepts in today’s art and conquering ever more space in the culture of the Western world. 

The irreverent Frank Kozik comments on lowbrow and shows his San Francisco art studio. Winston Smith, the name behind the well known logo of American punk band The Dead Kennedys, gives his definition of lowbrow and tells how he started working with Jello Biafra. 

Ron English, Jonathan Levine, Tara McPherson and Sean Leonard talk about toy art. Ron and Tara tell why they believe so deeply in this medium. Tara speaks about her earlier work as manager of a shop selling Japanese collectibles, where her passion for toy art was born. Ron examines pop art, the concept of multiples, and remembers Keith Haring and his Pop Shop. 

The documentary portrays the revolution in art today through the movement which is building an alternative route to the elitist circuit of museums and galleries. This diverse universe that comprises lowbrow, pop surrealism and street art is rebuilding concepts in today’s art and conquering ever more space in the culture of the Western world. 

Directed and produced by Beth Ferreira, “Popping Up!” has music by world renowned DJ and producer Renato Cohen. 

About Tecnofrutos: Tecnofrutos has been producing documentary films and journalism since 1993. Specialized in cultural content the 

production company has made educational videos, advertising, music videos and online journalism. Beth Ferreira, Tecnofrutos founder, has been working in the arts since mid-1980s. n the late 1980s she lived in N.York where she studied TV production and 

direction at the New School For Social Research and did an internship at The Kitchen, a reference in performance and video art. 

More about “Popping Up!” – http://popppingup.tv
More about Tecnofrutos – http://tecnofrutos.com
Instagram: @popping.up

Please email Emma at press@poppingup.tv